Anastasia Beverly Hills launch in Arnotts Beauty Hall


The Arnotts beauty hall unveiled yet another new addition to its already bustling beauty hall today with the arrival of LA based label Anastasia Beverly Hills.

Born from a desire to achieve perfect brows, beauty pioneer, entrepreneur, founder and CEO Anastasia Soare introduced a new brow-shaping service later patented as the “Golden Ratio” something which we are all familiar with today. While the brands brow products are the most highly coveted of their offering, Anastasia Beverly Hills also looks after ones eyes, lips and foundation needs.

Essential for achieving that smokey eye look, the Sultry eyeshadow palette covers shades from golden mattes to bronzy metallic. All eyeshadow palettes are highly pigmented with an easy to blend formula and come with a dual sided soft bristle brush. The dipbrow pomade- available in 11 different shades delivers a waterproof, award-winning, and buildable matte pomade that acts as an all- in one brow product.

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For those looking to perfect the golden ratio at home, the fail-safe collection of five pliable stencils from petite to full arch the stencils give any face shape a pair of well-balanced arches.

Just in time for Christmas, Anastasia Beverly Hills has teamed up with beauty influencer Amra Olevic with a gold highlighter that is soft to the touch as well as flattering on all skin tones. It applies to the skin as a liquid, but it is in fact a powder. With Christmas in mind, The Holiday collection, in particular the mini lip gloss set is a must for any Anastasia Beverly Hills fan with a collection of four limited edition shades of lip gloss – all with the Anastasia Beverly Hills full- sparkle effect.

With a celebrity following including Naomi Campbell, Jennifer Lopez, and Kim Kardashian, this is a cult favourite and saw Cindy Crawford as one of their first celebrity clients back in 1992 when she first started out.

Enjoy the Anastasia Beverly Hills experience at the new Arnotts Beauty Hall and online at

Love Aoibhe xxx


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