Introducing Boohoo Premium…NOW ONLINE!


This high summer, boohoo introduces the limited edition Premium collection, presenting a capsule of contemporary fashion focused statement separates including bandage dresses, luxurious outerwear and detailed jumpsuits. Influenced by the 80’s and 90’s era, exaggerated sleeves, hardware, tassels and corset detailing add a luxe feel, while vintage glamour style ensembles make for a stand-out party look.

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Feminine and flirty, the modern collection oozes confidence showcasing hero pieces such as the hot pink bandage floor length frill dress adorned with gold studding and the oversize transaparent mesh bomber with bronze beading throughout paired with the classic 80’s style mini skirt. The debut collection consists of optic whites, blush pink, gold and rose gold palette with doses of black, red and corn flower blue perfect for long summer nights and party holiday destinations.

From dramatic daywear to dynamic occasion dresses, it caters for your premium wardrobe in lace, faux leather and extreme embellishment.

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Available in sizes 8-14, the 100 piece exclusive collection will have seasonal drops throughout the year, perfect for the edgy, cool boohoo girl with a difference.

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Happy Shopping 🙂

Love Aoibhe xxx

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