Flormar makes debut into Penneys


Beauty brand Flormar has made its debut into Penneys by launching into the brand new Liffey Valley store, which opened its doors to the public this morning. The Italian makeup brand which is renowned for its high-quality, richly pigmented products and affordable price tag will be showcasing its largest stand in Ireland to date.


Since landing on Irish shelves in 2015 Flormar has grown from strength to strength, and is a favourite among some of Irelands top beauty bloggers (including myself) and many Irish makeup artists. The Flormar “Double Radiance Primer” was recently awarded best primer in the Beauty Inbox Awards. This along with the “Illuminating Primer” are some of the brands top selling products.

Flormar is currently stocked in 321 pharmacies nationwide with the launch into Penneys marking a major milestone for the brand.

Commenting on the news, Paul Mooney, CEO Flormar Ireland said:

“Launching into Penneys has always been the dream, it’s something we’ve been working on behind the scenes for the past few months and seeing it come together is a major sense of achievement. Seeing the stand at the press preview yesterday was surreal and I’m extremely proud of how the brand is developing.”

I was devastated to miss the press preview yesterday as it looked incredible. Flormar has been a staple in my makeup brand now solidly for the past year. On meeting the CEO Paul recently, it’s clear to see why the brand is going from strength to strength. I am thrilled for Flormar to be in Penneys as it’s such an accessible brand but not just that the quality of the products is actually fantastic.

Love Aoibhe xxx

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