As Boohoo approach their 10th anniversary the company announces the introduction of boohooKids. The launch comes off the back of a number of very successful brand introductions including more recently boohoo FIT, Petite, Tall and of course the dedicated menswear site boohooMAN.com. The move takes the brand one step closer towards delivering their customers with a one stop destination for affordable fashion. , daughter of actors Ryan Thomas and Tina O’Brian fronts the campaign.
“Launching childreswear is a natural progression for us. We are an inclusive brand and we wanted to be able to offer our customers affordable fashion for their children. Ryan Thomas is a lifelong friend of the brand and so we were delighted to be able to make Scarlett Thomas the face of the girlswear collection. She looks beautiful in all the pieces.”
The collection is made up of 70% girls wear and 30% boys wear, all available in sizes from age 5-6, up to age 11-12. Just like with everything at boohoo the offer is all about delivering great fashion at great prices, with new styles dropping daily. In this case its age appropriate fashion for kids, and in line with this some of the pieces are mini variations of the adult collections. We have seen the celebs children including Harper Beckham and North West sporting looky-likey outfits to their parents and now our customers can do the same with their little ones. You will find cheeky slogan sweatshirts, parkers and party dresses for girls, and smart shirts and chinos for the boys.
The collection ranges between €4 for a basic vest and up to €35 for a coat.
Love Aoibhe xxx
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