About Aoibhe


Editor of The Secret Obsession Blog – Aoibhe Devlin 

Aoibhe Devlin is a Fashion, Lifestyle and Beauty Blogger living in Dublin, Ireland.

Aoibhe currently works as cabin crew. She has worked with some of the biggest fashion retailers in Ireland from being a Style Advisor in River Island to Accessories Manager for Brown Thomas, Senior Makeup Artist at Yves Saint Laurent to Store Manager at Miu Miu. With such a wealth of experience in both the fashion and beauty industry, Aoibhe wanted to create a destination for fashion and beauty lovers alike. 

The Secret Obsession follows the life of Aoibhe, her style and beauty must haves. Aoibhe regularly gives her readers updates on everything from catwalk trends to beauty reviews with her readers commenting on their love of Aoibhe’s honest opinions. Aoibhe expanded her blog in 2016 incorporating her love of travel into The Secret Obsession. Through blogging, she has worked with brands like Primark, Pretty Little Thing, Cocoa Brown, Remington and Unilever. Aoibhe’s social media following is going from strength to strength with her fan base now directly reaching over 76,000 fans.


Organising fashion shows, attending events and doing charity work are just some of what Aoibhe can be seen doing in her spare time. Some of the publications Aoibhe has featured in U Magazine, Kiss Magazine, Stellar Magazine and she has even had her own beauty column in the onboard Ryanair Magazine which had a readership of over 7 million people. People who inspire Aoibhe’s style would be icons such as Gigi Hadid, Olivia Palermo and bloggers such as Elle Ferguson, Sincerely Jules and Miss Gunner.

To feature on The Secret Obsession, please contact Aoibhe on thesecretobsessionblog@gmail.com