Meet GIRL BOSS…..Ali Delaney from Custom Vintage Dublin

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Welcome to my new blog post series…..MEET GIRL BOSS. This is a blog post series that will feature some of my absolute favourite girl bosses in Ireland. I have already met with five of them back in December. We sat chatting over cocktails and cupcakes in the Westbury Hotel in Dublin and I am set to meet with more fabulous ladies on the 27th of April. I met with them to discuss life as a girl boss, the pressures, their businesses and what made them so successful. A lot of connections these days are made online but I wanted to meet face to face with these women to talk & find out their real secret to becoming a GIRL BOSS.

The last post with Katie-Jane Goldin from LanaiBLO & Instyler Ireland was such a hit and I was thrilled so many of you enjoyed it. If you haven’t read it yet, you can get it HERE.

Next up we have the lovely Ali Delaney from Custom Vintage Dublin. Ali started making denim shorts during college and little did she know she would be leaving college a businesswoman with a hugely successful brand under her belt. So when I caught up with Ali before she went on her travels to talk all things CVD, this is what she had to say….

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Tell us about Custom Vintage Dublin. What made you start it?

I started CVD about 4 years ago when I was 21 and I had just finished my first year in college. I was out of work due to a foot industry and started making/customising shorts. My first order was just 20 pairs of Levi denims and made them mostly for my friends & family for festivals. I started up a Twitter & Facebook which is where the shorts first started to gain attention. I sent two pairs of the shorts to Charlotte from Geordie Shore back when she was really big in Geordie Shore. I will never forget it, she took a photo and tagged me in it. I had just 300 followers on Twitter at the time and jumped to 5000 followers in a half an hour. Up until this year, I was doing Custom Vintage Dublin part-time and still doing costume design in college. It was all started in my parents house on the sitting room floor and I have now been doing it full-time just coming up to a year.

What did you study in college?

A started my college life doing a year of architecture but then I dropped out as it just was not for me. I then went on to do a portfolio course thinking that I was going to go into Graphic Design but I ended up doing Costume Design in the end. Peter O’ Brien was our tutor in our final year so we were so lucky. We all came out with 1:1 grades because he was so passionate about our work and we all really loved him. CVD is now stocked in Arnotts and so is he, so it was amazing to meet him and he was so proud.

What moment has made you most proud in your career to date?

I actually have a few moments. Kylie Jenner wearing my shorts. I sent them to her friend and Kylie wore them. That was a huge seal of approval and I couldn’t believe it. Being nominated for the IMAGE Young Businesswoman of The Year twice was a really big thing for me and I was so happy that I was being nominated in the category I was. Last moment was being bought into Arnotts last Christmas, seeing my pieces in a store & not just online was so brilliant.

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Any advice for anyone looking to start their own business?

Just DO IT! Even if you fail at least you have tried. If you don’t do it, someone else will.

What business woman do you look up to in Ireland?

Marissa Carter. She is so young and inspiring. I know her quite a long time and when she owed a salon in Blackrock. She has grown so much in such a short space of time and I admire her determination so much.

Where do you shop for your own style?

ASOS, Missguided, Topshop and Zara. I work from home so much so online shopping is my thing. I might go to Dundrum but it’s mainly online. I don’t go to a huge amount of events and wouldn’t consider myself extremely stylish. Mid-week you will find me in leggings and a top as I can’t be in good clothes when I am working with bleach all the time. I also have a shoe obsession.

If you could see anyone wearing CVD, who would it be and why?

I don’t have someone in particular as I am not huge on celebrities however I would love to hit the Australian market. Somebody like Elle Ferguson from They All Hate Us.

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What is your favourite quote?

The clouds will part, the sun will shine, live by moment, not by time :) It’s a quote that my boyfriend’s dad always said and he passed away a few years ago. It’s such a lovely quote.

Tell us about a day in the life at CVD HQ

Usually I get up and go to the gym straight away. If I don’t go then I wouldn’t leave the house for the rest of the day. It’s my time. I come home, have my breakfast and start work around 10/11. Typically I will go through emails and orders from the previous day. Then I will start making anything I need to work on and email suppliers. I’ll go to the post office around 5pm and then come back to finish off around 7/7.30. I work long hours but I love what I do so it makes it much easier.

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CVD…What is next?

Working with some amazing brands this year. I cannot speak anymore about who it is but it is REALLY exciting. I am VERY excited 😀

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Until the next post.

Love Aoibhe xxx

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