If you haven’t been to River Island in the past few weeks you won’t have checked out the fabulous Zoë Jordan X River Island collection. Fashion Designer Zoë Jordan has launched an 11-piece capsule collection exclusively with the highstreet giant.

Zoë’s first season was launched in 2012 and debuted at London Fashion Week in 2014. Since then, Zoë has gone on to claim A-listers such as Cara Delevingne, Sienna Miller and Lady Gaga as fans of her label.

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Inspired by Deep Purple lyrics “Smoke on the water, Fire in the sky”, the collection features misty prints, charcoal hues and a striking ombré effect. Natural elements are juxtaposed with man-made materials to create a collection that harbours a dramatic tone with subtle elegance.

The collection was launched globally via a short film at London Fashion Week at the British Fashion Council’s FASHION FILM event this September. Last week, the full film was released after the collection hit down in stores. Check it out HERE. BFC Fashion Film initiative, sponsored by River Island, aims to develop relationships between fashion designers and filmmakers and recognises the on-going development of fashion film as an important medium in the industry.

The collection is in my eyes a staple collection. From the perfect leather LBD to the smoke print staple trousers, both pieces can be worn on occasion or dressed down. The pieces are perfect for AW15 with the fur bolero being perfect to dress up any outfit whether it’s a girls night out or even popped on over a dress for a Winter wedding. Their really is a piece for everyone in this collection.





I adore the zip side black jeans and the black leather dress. I checked them out in stores and in particular the texture and material of the collection is just beautiful. The LBD and the jeans will be my two purchases for sure. My best friend loved the leather bodycon dress and my mum loved the maxi dress so it’s not just for a specific age category either.







Check out the FULL collection HERE.

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Love Aoibhe xxx


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