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As of yesterday, H&M have launched the first nationwide Fashion Recycling Week from August 31st – September 6th.

To celebrate, H&M and London College of Fashion’s Centre for Sustainable Fashion (CSF) have challenged students to create window installations using clothes donated through H&M’s garment collecting initiative. The installations will be displayed in H&M windows in eight key cities across UK and Ireland, including the H&M South King Street store here in Dublin (below).

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Photo credit: Johnny McMillan 😀 Dress designed by @genievecouture (INSTAGRAM)

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Over the next week, customers will have the chance of winning a €250 voucher to spend in stores by instagramming their guess of the number of garments used in each installation in the South King Street window display and posting a picture of the window tagging @hm and the hashtag #CloseTheLoop.

H&M will also be introducing their new denim styles made of recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores.

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The capsule collections for ladies, men and children are the latest steps towards H&M’s goal of creating a sustainable closed loop for fashion. The collections will be available in all stores worldwide from 7th September 2015.

Love Aoibhe xxx


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