Following in the footsteps of high street store Topshop, H&M has created its first catwalk collection and debuted it on Wednesday night, which was the first night of Paris Fashion Week.
The super stylish FROW included Ashley Olsen, Chloe Moretz, Daisy Lowe, Emma Roberts and Pixie Geldof.
Head of Design at H&M, Ann-Sofie Johansson revealed backstage:
“We call it modern drama, with a bit of tailoring and uniform inspiration, and there’s also a certain tomboy spirit there. We want it to be effortless and cool and there should be a bit of attitude.”
Pixie Geldof said of the collection:
“I think they do very good craftsmanship, it’s very well tailored. I love the lines, I like the boldness and the way it’s graphic and clean.”
“It was such a good show. I felt like I was in the H&M house, and it was also my house. I had so much fun,” says Cara Delevingne.
The collection will be available in around 200 H&M stores worldwide on 5th September 2013 and is set to sell out FAST!
Love Aoibhe xxxx
Images: http://hitide-blog.com, www.fashion.telegraph.co.uk